Muhtwa
12M
monthly visits (2020)
A comprehensive Arabic encyclopedia launched in February 2017, covering a wide range of fields with a structured content strategy built around user needs and real search demand.
What was done
- A clear site architecture, systematic coverage of Arabic search demand, and article-level search optimisation alongside continuous content expansion.
Results
- Sustained organic growth reaching close to 12 million monthly visits by 2020, supported by a team of around 35 writers and editors producing and maintaining content across every section.